Cleber LLC Joins Engage Cuba Business Council

Alabama-based company will be the first U.S. business to build a factory in Cuba

WASHINGTON – Today, Engage Cuba, the leading coalition of private companies and organizations working to end the travel and trade embargo on Cuba announced Cleber LLC, an Alabama-based tractor company, will join the Engage Cuba Business Council. Cleber was the first American company to receive a contract to build a factory in Cuba.

“We welcome Cleber LLC to the Engage Cuba Business Council as they join other American companies who believe the time has come to end the embargo and travel ban. Cleber LLC is trailblazing the way to help American businesses gain a critical foothold in an important market home to 11 million Cuban people,” said James Williams, President of Engage Cuba. “For too-long, the embargo has made it nearly impossible for Cuban farmers to purchase basic farming equipment. This historic development provides a perfect example of how American companies can support the Cuban people.  Now it is on Congress to follow their lead and lift the travel ban and trade embargo once and for all.”


“It is a privilege to participate in bringing our two peoples together again. Alabama is leading the way in ending a destructive embargo that has pushed Americans and Cubans further apart at a time when we should be united towards achieving common goals,” said Saul Berenthal, a Cuban-American and co-founder of Cleber LLC. “Cleber is excited to set foot in Cuba and serve as an ambassador for other American businesses to come to Cuba. Through mutually beneficial trade and commerce we can accomplish what the embargo has not, in over 50 years.”

“Not often in life do we get the opportunity, through simple efforts on our part, to make a difference in the lives of many. This venture represents that opportunity, to show the Cuban people the benefits of expanded commerce opportunities with the United States,” said Horace Clemmons, co-founder of Cleber LLC. “I am proud be along on the journey with Saul in his efforts to help the Cuban people. We are excited to be one of the first American companies to lead the way in bringing our business and building sustainable infrastructure in Cuba. As our Alabama legislature has clearly said: The embargo is a failed policy that must go.”