Engage Cuba Launches with New TV Calling for an End to Travel and Trade Bans on Cuba

WASHINGTON – To mark its official launch today, Engage Cuba will begin airing a new television ad highlighting the outdated restrictions on Americans that deny them the right to travel to and conduct business in Cuba. The 30-second ad titled “Guess What?” highlights the fact that Americans are free to travel anywhere in the world – except Cuba – and that an estimated $5.9 billion in annual U.S. exports are currently blocked by the outdated, Cold War-era ban on trade with Cuba.

The bipartisan group’s ad buy begins running on June 16th in cable television on Fox News Channel,MSNBC and CNBC. The full script of the ad, produced by award-winning firm Shorr, Johnson Magnus can be found here.

“Since December, we’ve heard from Americans around the country who can’t believe the U.S. government is denying us the right to travel anywhere in the world,” said James Williams, President of Engage Cuba. “Public polls show that Americans are saying, ‘We are tired of the Cold War-era policy that won’t let us trade or travel to Cuba. We want our government to let us play a role in this significant period of transition.’ That’s why we’re launching Engage Cuba.”

Engage Cuba’s bipartisan leadership team has already been recognized for its work, including:

  • Brokering a historic deal that made it possible for the Cuban Interests Section and future Cuban embassy to have banking services critical to the normalization process.
  • Building support for the Flake-Leahy Freedom to Travel to Cuba bill (S. 299), which now has 40 co-sponsors in the Senate.

“There is growing bipartisan agreement that our 54-year-old policy of isolation is broken and is hurting our own businesses and farmers,” said Steven Law, who was Chief of Staff to Senate Majority Leader Mitch McConnell and serves as a Senior Advisor to Engage Cuba in addition to his role as President of American Crossroads. “The future of engagement with Cuba has arrived, and it’s time for Congress to help lead the transition process.”

“One of these days, our legislative branch of government is going to have to start to function,” concludedLuke Albee, a Senior Advisor to Engage Cuba who served as Chief of Staff to Senators Mark Warner and Patrick Leahy. “There is no better issue to help make this happen than changing our archaic Cuba policy. It is in our national interest. And it is right for America and the Cuban people."

Engage Cuba is a bipartisan 501(c)(4) public policy organization dedicated to coalescing and mobilizing American businesses, non-profit groups and concerned citizens for the purpose of supporting the ongoing U.S.‐Cuba normalization process and enacting legislation to reform U.S. travel and trade restrictions with Cuba. Engage Cuba is working with leading Republican lobby firm, Fierce Government Relations, to coordinate its legislative strategy in Congress.

Engage Cuba’s membership includes organizations and businesses across sectors, with major trade groups like the National Foreign Trade Council, National Association of Manufacturers, the Consumer Electronics Association, Council of the Americas, and the American Society of Travel Agents. Engage Cuba’s members also include civil society organizations such as Third Way, #CubaNow, Cuba Study Group and the Center for Democracy in the Americas. In addition, Engage Cuba is already working directly with leading companies who share its goals of lifting the travel and trade bans with Cuba, including Procter & Gamble, Cargill, Caterpillar, Choice Hotels, The Havana Group, among others.

For more information on Engage Cuba and our partners, please visit our website here.