The farm bill provision is "the first piece of pro-engagement Cuba legislation we've seen in almost 20 years," said James Williams, president of Engage Cuba, a coalition that supports normalized U.S.-Cuba relations.
"It really is highly symbolic that there's widespread agreement that American farmers should be more competitive in this market — and a big marker for things to come," he added.
Williams expressed hope that more could be done in the next Congress, with a Democratic majority in the House, but noted that increasing trade opportunities with Cuba has become an issue that draws support from lawmakers in both parties.
"It's not about government money. It's a business decision to get increased access to a market," Williams said.