About Us


Who We Are

Engage Cuba is the leading coalition of private companies and organizations working to end the travel and trade embargo on Cuba. Engage Cuba is working to expand our coalition of support throughout the country, while also facilitating relationships between U.S. businesses and Cuba and lobbying Congress to lift the embargo.

After nearly 60 years, the embargo has decidedly failed U.S. businesses, American interests, and the Cuban people. It’s time for a new approach. Engage Cuba is the only organization whose primary focus is U.S.-Cuba legislative advocacy. 

What We Do

Advocacy: We are a 501(c)(4) bipartisan non-profit whose funds are entirely dedicated to our advocacy efforts. We have the largest bipartisan lobbying operation working on U.S.-Cuba policy.

Access: We navigate Cuban and U.S. regulations and facilitate customized trips to help organizations and businesses engage with Cuba. We host events on Cuba-related issues and business opportunities, including briefings with U.S. and Cuban government officials.

Policy: We provide timely and insightful updates on opportunities for U.S. business in Cuba, regulations, and market analysis together with the Engage Cuba Policy Council of renowned experts.

State Outreach:  We have launched state councils across the country to educate and mobilize local communities in order to build grassroots support to advance federal legislation to lift the embargo. Comprised of over 500 state and local leaders, including 15 Fortune 500 companies,15 Farm Bureaus, and 25 universities, our state councils are leading the charge at the local level.


Our Team

Engage Cuba brings over 50 years of experience in advocacy, politics, and public affairs.


James Williams, President

James Williams is President of Engage Cuba, the leading coalition of private businesses and companies working to lift the travel and trade embargo on Cuba. Williams is an experienced public policy advocate and political strategist who, prior to Engage Cuba, led a successful national campaign to re-establish diplomatic relations with Cuba. Prior to founding Engage Cuba, Williams was the Director of Public Policy of Trimpa Group, providing strategic consulting on state and federal government relations, political campaigns, and philanthropic giving.

Before joining Trimpa Group, Williams served as a consultant to the Bonner Group, a leading fundraising consulting firm in Washington, DC, where he oversaw major donor relations and political fundraising. Previously, Williams coordinated partnerships and fundraising for the German Marshall Fund of the United States, an international public policy and grantmaking institution dedicated to improving transatlantic relations. Williams also worked for the John Kerry for President campaign.

Video Interviews of James



Jim Bialick is a known expert on healthcare policy and business development in frontier markets. Before joining Engage Cuba, Jim was the Vice President of Global Government Affairs for the Masimo Corporation where he led the company’s Washington, DC office where he was responsible for the company’s healthcare, tax, homeland security, transportation, and immigration portfolios. Jim is also the co-founder and Chairman of the Board of the Newborn Foundation and the Newborn Coalition, two action-based non-profit organizations focused on education and advocacy to improve maternal and child health domestically and internationally.

Jim played a leading role in the drafting, development, or passage of 31 state laws mandating newborn screening for congenital heart disease and has testified before the United States House of Representatives, twice, on the regulation of emerging technologies.


Luke Albee, described as “the Dean of Senate Chiefs of Staff” by Politico, has served as chief of staff to Senators Mark Warner (2009-15) and Patrick Leahy (1993-2004), directing a broad array of legislative, policy, political and communications activities for both Members. From 2004 to 2008, Albee was a Principal at Ricchetti, Inc., a Democratic lobbying and consulting firm. He has a Master’s degree in International Relations from the London School of Economics, and is a Phi Beta Kappa graduate of the University of Vermont.

Steven Law, Senior Advisor

Steven Law has held a number of high-level positions in the executive branch, Congress and public advocacy organizations. He served as deputy secretary of labor in the Bush Administration, chief legal officer of the U.S. Chamber of Commerce, executive director of the National Republican Senatorial Committee and chief of staff to U.S. Senator Mitch McConnell. Law helped manage the Bush Administration’s response to the West Coast Ports shutdown, was a policy leader on Trade Adjustment Assistance, and served on the board of the Overseas Private Investment Corporation. Law is currently the president and chief executive officer of American Crossroads and the Senate Leadership Fund.

Ariel Pereda, Chair, Engage Cuba Business Council

Ariel Pereda is President of Pearl Merchandising and Distribution (PMD). For the last decade, Florida-based Pearl Merchandising and Distribution has been the pioneer in exporting US government-licensed and permissible brand name food commodities to Cuba. The company is currently the exclusive distributor in Cuba for many of the top U.S. food, beverage and consumer goods companies. Ariel I. Pereda leads PMD with a dedication to supporting companies looking to grow and develop their products and services in Cuba. Pereda’s expertise in navigating the intertwined commercial and political landscape has resulted in tangible success for consumer goods companies, many of which had not previously entered the Cuban market. 

Jaime Hamre Headshot.jpg

JAIME HAMRE, Director of Communications & Outreach

Jaime Hamre has spent nearly a decade focusing on Cuba and has a background in communications, policy, and journalism. Prior to joining Engage Cuba, she reported from the Reuters Havana bureau, covering such watershed moments as the restoration of the U.S.-Cuban relations and the visit to Cuba by Pope Francis. Before joining Reuters, Jaime helped lay the groundwork for U.S. rapprochement with Cuba as the Stephen M. Rivers Fellow at the Center for Democracy in the Americas, a nonpartisan advocacy institution. Hamre has also worked closely with Cuba's nascent private sector, civil society, and state officials to facilitate hundreds of cultural exchanges between Americans and Cubans through the travel organization insightCuba. Jaime holds a Bachelor of Arts in Public Policy and Latin American Studies from Hampshire College and spent a year in Cuba conducting field research for her undergraduate thesis.